Week 10

This week we have been learning about ‘Search Engine Optimisation’ (SEO). This involves improving the visibility of a website in the ranking system of search engine result pages, such as ‘Google’, ‘Bing’ and ‘Yahoo’. These result pages use an index of keywords in their ranking system, so by highlighting keywords in your blog, your blog becomes easier to locate and more likely to come up in results when people search for terms that are used in your site.

Keyword tools, such as ‘Google AdWords’, ‘’Keyword Planner’ and ‘WordTracker’, can be used to measure the value of terms used in your blog, so that you know which words are more or less useful to include in your blog. It is useful to make a list words relating to your site, and then to include them in a mission statement in the ‘about’ page of your blog. Keywords can be used throughout your blog in descriptions, tags and content.